I have my voice back now so the final Power of Free talk is back on!
For the last three months I have been giving a series of talks at The Paperclip setting out the details, thinking and strategy behind our business model and this Thursday I am set to give the last of the 7 talks – this time it’s about creative disruption.
So far I have discussed the Connection Economy and how everything is changing; the power in having an expert niche, how to build a Purple Cow, how to configure your proposition to the emotional and psychological dynamics of your marketplace, the natural SEO techniques which emerge therefrom and the importance of telling your story.
This final session speaks to how Martyn and I came from nowhere 4 years ago to significantly disrupt one segment of the immigration services market here in Hong Kong and the plans for our ‘next trick’ which will be disclosed on Thursday.
If you want to have an overview of the series of talks this far, please watch this 30 minute SmartTalk I gave at Cyberport a few weeks ago.
We have been recording the Paperclip sessions as part of a major production initiative we have ongoing presently and the 7 talks all told will form the basis of a much bigger project we have embarked upon.
I look forward to sharing details with you in due course.
In the meantime, in the spirit of the Power of Free, everyone who comes to my final talk on Thursday (it’s free to attend, of course!) will receive one hour free studio time from Video Cha Cha (close to a cool HKD1,000 value) as we do eat our own dogfood here at the Hong Kong Visa Centre.
There will also be a mini-party afterwards with drinks and food on us.
You can sign up here.
We kick off at 7:00 pm and will be done by 7:45 pm – followed by chit chat, video interviews and plenty of booze and grub.
Hope to see you there!